The bulk of my projects are buried in random PowerPoint presentations on company drives, but here are some cool things I worked on.
Cîroc Vodka joins forces with Places + Faces
Developed and executed a Tease, Launch & Sustain strategy to build and maintain hype throughout the collaboration.
Our giveaway became the top-performing post, reaching over 12.5K users and driving awareness and engagement with new, highly relevant audiences—delivering an impressive 60K+ story reach and a 4% engagement rate.
For the campaign’s hero video, we ensured a social-first approach, supporting the shoot to align content seamlessly with Cîroc’s brand identity.
Audience engagement soared, with a surge in UGC as customers proudly showcased their new purchases—many of which were reshared to stories.
The Cîroc Blue Dot custom bottle and P+P merchandise sold out within two hours of the campaign drop.
Cîroc Collective with Winnie Harlow, Bimini & Krepts, & Konan
Collaborated with Krept & Konan, Winnie Harlow, and Bimini to showcase Ciroc’s core vodka flavours through bespoke content, aligning with the Make Big Moves campaign.
Developed a detailed execution plan, coordinating with production and talent to bring the campaign vision to life across multiple platforms.
Utilised cut-downs of each talent’s content to maximize reach and engagement, tailoring assets for various social and digital channels.
Integrated a fresh creative concept designed by Diageo’s at-home team, pushing the Ciroc brand into a new creative dimension.
Highlighted diverse collaborators, emphasizing individuality and boldness, to reinforce Ciroc’s message of celebrating life’s biggest moves.
Cîroc Vodka Passion launch x Notting Hill Carnival
Debuted the new LTO Cîroc Passion at Notting Hill Carnival post-COVID, celebrating culture with a social-first focus.
Katlist created a fully branded bar and viewing terrace at Island Records Stage in Powis Square for Notting Hill Carnival, driving brand visibility for CÎROC.
Partnered with Island Records to curate three bespoke cocktails, resulting in the sale of 2.5k drinks over the weekend.
Produced CÎROC’s top-performing reel, achieving 35,071 plays and 1,860 engagements, amplifying the brand’s digital presence.
Invited 30+ influencers, including Edward Enninful, Jordan Hames, and Ella Eyre, who featured in CÎROC’s content and boosted audience reach.
Captured lifestyle content for the LTO, enriching the brand’s social plans and strengthening the overall campaign impact.
Let me know if you want me to tweak this!
Yinka Ilori x Courvoisier collaborate
We developed a Paid & Organic Social Strategy to amplify the Yinka Ilori x Courvoisier collaboration, focusing on the launch of Yinka Ilori’s space in Selfridges London. Through a high-profile event in partnership with Courvoisier, Selfridges, and Yinka Ilori, we showcased the exclusive custom-designed bottles and art-inspired Courvoisier serves.
Highlighted the Yinka Ilori space in Selfridges’ Wonder Room, featuring the custom-printed Courvoisier bottle as the focal point.
The bottle display became the standout feature, generating high engagement.
Achieved key performance milestones, including 2,530 link clicks and 525,000 impressions.
Leveraged the space’s visual appeal to create an immersive experience, driving engagement and traffic.
Built a compelling narrative around the Wonder Room experience at Selfridges.
Encouraged audiences to explore and interact with the bottle display.